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Timothy McKenna

Creative Director

Carlisle, Pennsylvania

Tim McKenna is an design professional with over 10 years of experience in creating business solutions through human-centered design. Equally versed in design, development, and strategy, Tim has led multidisciplinary teams to solve complex CX opportunities.

  • Email Timothyhello@azraelgroup.com
  • (717) 303-6919
  • More Info

Experience

  • Creative Director

    PHEAA/AES/FedLoan Servicing

    Harrisburg, PA

    May 2017 - Present

    I lead a multi-disciplinary team of customer experience designers, strategists, copywriters in defining and honing customer experience in the student financial aid industry.

    - Created a new brand platform that has increased customer recognition nationwide.

    - Reworked internal processes to adopt agile development and iterative workflow.

    - Optimized consumer products and services that has decreased complaints and inquiries and increased adoption and engagement.

  • Creative Director

    Aspire Ventures LLC

    Lancaster, PA

    Apr 2016 - May 2017

    I lead a team of multidisciplinary designers in developing brands and products for venture companies in a variety of impact industries.

    Portfolio Companies:
    - Appmobi: Scaled brand exposure through developing new marketing plan with associated website and pitch materials.

    - Medstatix: Replatformed their website onto WordPress and worked on Data Visualization components for their analytics portal.

    - Wylei: Developed new brand for their successful exit into self sustaining company.

    - Clio Health: Developed brand personality and integrated marketing campaign for investment opportunities.

    - Connexion: Developed augmented reality booth in cooperation with partners to create a holistic preventative medical scanning kiosk. Lead a team in developing brand personality, visual presence, and marketing campaign.

    - Vitavista: Developed brand personality, brand presence, and integrated marketing campaign for AI-enhanced medical imaging technology

  • Digital Design and Development Director

    Harrisburg University of Science & Technology

    Harrisburg, PA

    Apr 2015 - Apr 2016

    I was the design and development director that work in tandem with both the marketing and IT departments to create digital assets for public and internal use. I lead a small team of students in projects revolved around data visualization and front-end development.

  • Digital Art Director

    PPO&S

    Harrisburg, PA

    Jul 2014 - Apr 2015

    I lead a team of designers, developers and copywriters to rebrand and create full-fledgedintegrated marketing campaigns across traditional media, digital and social. I recruited and trained new staff to start our in-house development department. My team launched several new rebrands as well wasworked on a variety of state government initiatives.

  • Digital Design and Social Media Specialist

    Pennsylvania Academy of Family Physicians

    Harrisburg, PA

    Apr 2012 - Jul 2014

    My role was varied; I handled all of the digital and web design responsibilities for our digital assets including our website, our private social media platform and our digital magazine. I designed our association's digital magazine and created and implemented our social media marketing and presence plan.
    Technologies
    - HTML5/CSS3, SASS/SCSS, .NET, D3.JS
    - WordPress, DotNetNuke
    - PHP, MySQL, Vanilla Javascript, Jquery

  • President & Other Roles

    AIGA Central PA

    Central Pennsylvania

    Sep 2012 - Dec 2017

    National Task Force Member 2016 - 2017
    Chapter President: 2013 - 2015
    Vice President: 2014
    Programming Chair: 2014
    Web Assistant: 2013-2014
    Volunteer: 2010-2013

  • Creative Director of Custom Publishing

    Benchmark Group Media

    Harrisburg, PA

    Feb 2011 - Apr 2012

    My role was leading a team of designers, developers and writers in the production of our 11 different custom publications and our flagship magazine, Harrisburg Magazine and Lehigh Valley Magazine. I recruited and trained team of designers to design advertisements, magazine layout and digital development of child products for our readers.
    Technologies
    - HTML/CSS
    - WordPress, Cushy CMS, Light CMS
    - PHP, MySQL, Jquery, ActionScript 2 & 3

  • UI/UX Designer & ActionScript Developer

    Trifecta Interactive Productions

    Mechanicsburg, PA

    Sep 2009 - Feb 2011

    I was an in-house designer/develoepr for a new digital publishing company. I served as a UX/UI/Interaction Designer for our digital magazines while also developing them inside of Flash writing specific ActionScript code for various interactions. Eventually, the company was bought by Fry Communications.
    Technologies
    - HTML/CSS, XML
    - Vanilla Javascript, ActionScript 2 & 3

  • Digital Designer

    International House of Philadelphia

    Philadelphia, PA

    Sep 2006 - Jun 2010

    I was hired to work in the marketing department at International House during college. I was the sole designer to create materials for our marketing, events and recruitment initiatives as well as making regular updates to our website. I worked with Iper Design to rebrand Ihouse and helped to grow their in-house capabilities from web, social and print.

Education

  • Hussian School of Art

    BFA, Visual Design

    2006 - 2010

    Class President
    Valedictorian (4.3 GPA)
    Inducted into Alpha Beta Kappa
    Recipient of Philly Ad Club's Philly's Future Scholarship

  • Harrisburg Area Community College

    Associates, Web Development

    2010 - 2012

  • Harrisburg Area Community College

    Associate's, Fine Art

    2003 - 2005

  • Lynda.com

    Certificates

    2010 - 2016

    Managing Employee Performance Problems
    Leadership Fundamentals
    Foundations of Design Research
    Interaction Design Fundamentals
    User Experience Fundamentals for Web Design
    Communication Fundamentals
    Management Fundamentals
    CSS with LESS and Sass
    Agile Project Management
    AngularJS Fundamentals
    Adobe Experience Manager for Marketers
    User Research Techniques

  • Johns Hopkins University

    Certificate

    2013 - 2013

    Health for All Through Primary Health Care

  • University Of California - San Diego

    Certificate

    2015 - 2015

    Certifcate in Interaction Design Specialization

Awards

  • Marcom Gold

    Marcom Awards

    Nov 2012

    Specialty Web/Social Media Site - Our Twylah page offers visitors a glance at our most important topics from our Twitter conversation. We submitted our curated tweet showcase site and we've received a Gold Award.

  • ASAE Gold Circle Award

    American Society of Association Executives

    Nov 2013

    PAFP Community - We won a coveted Gold Circle award for the design, development, and implementation of our largest member service and product, the PAFP Community; a private social media network and online collaboration tool for member physicians of PAFP.

  • Marcom Platinum

    Marcom Awards

    Nov 2013

    New Product Launch - The PAFP Community is a private community of practice for the member physicians of the Pennsylvania Academy of Family Physicians. We submitted it for New Product Launch as this is a new member benefit. We were awarded a Gold Award.

  • Davey Award - Web & Design

    Davey Awards

    Nov 2013

    Web, Team size: 3. PAFP Community.

    Design, Team size 3. Keystone Physician, The Dangers of Hydrofracking.

  • Marcom Platinum

    Marcom Awards

    Nov 2015

    Education Institution - Awarded MarCom Platinum for the complete redesign and rebuild of the Harrisburg University of Science & Technology website.

  • Marcom Gold

    Marcom

    Mar 2017

    Marcom Gold for website design

  • Davey Award

    Davey Award

    Apr 2017

    Davey Award for the website redesign of Aspire Ventures

Skills

  • Project Management
  • UX Research
  • UI Design
  • Interaction Design and Testing
  • Visual Design
  • Front End Development
  • Leadership
  • Data Visualization
  • Market Research
  • Integrated Marketing Communications
  • eCommerce
  • Product Development & Design