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Joshua Newton

Senior Product Designer


I'm a multidisciplinary and adaptable designer that helps startups and established companies discover, conceptualise and deliver value for their customers through research, defining and prioritising needs, prototyping, testing and validation. I have an intrinsically driven curiosity for learning how psychology and the subconscious habits that program us play a role in our lives and society. I'm determined to make the world a better place by focusing on challenging problems to solve that deliver a positive and meaningful impact. I'm also a Travel Photographer with over 80 million views online.

  • Email Joshuahello@joshua.design
  • More Info


  • Senior Product Designer

    Ada Health


    Nov 2019 - Present

    Ada Health is a global healthcare startup on a mission to help everyone gain access to the healthcare that they need. With It's AI-based symptom checker, Ada is able to help everyone make sense of their symptoms and guide them to a relevant care option.

    As part of the consumer team, I've so far worked to:

    - Improve core parts of the patient care navigation journey, such as re-designing the assessment report in a cross collaborative effort with our medical experts, designers, product managers and engineers.
    - Research and uncover unmet needs within Ada's core assessment flow, including ongoing analysis of the consumer app.

  • Lead Product Designer - Contract

    Fat Llama


    Jul 2019 - Oct 2019

    Fat Llama (Y Combinator S17) is a peer-to-peer rental marketplace which allows people to rent spare items to others nearby, fully insured. The platform provides a cheaper and more efficient solution than buying outright - their mission is to enable people to share and monetise their unused possessions, increasing the efficiency of both the consumer and the planet’s resources.

    I joined their growth team whilst the business pursued it's Series B funding round, designing across their Web, Android and iOS products. I worked to advocate for a culture of continuous learning in order to understand more about Fat Llama's current user base and how it could develop. By organising and executing research with users, i helped to define and visualise problems to solve and ideated on UX experiments to meet them whilst keeping business goals in mind to identify opportunities for impact and learning.

  • Lead Product Designer

    OME Health


    Jul 2018 - Jun 2019

    OME Health is a 12 week personalised nutrition coaching programme that helps people to develop long-lasting nutrition habits tailored to their intrinsic health goals, whether it be losing weight, improving your energy or wanting to improve the quality of your diet.

    I joined the team in August 2018 after their seed round funding stage, as their first design hire to lead the user experience across their iOS and Android products whilst the business moves towards Series A. Working in a close-knit team with both co-founders (CEO and Head of Science), Product Manager and Nutrition Scientist / Health Coach.

  • Career Break - Backpacking

    South East Asia

    Jan 2018 - Jul 2018

    Countries I travelled around: Thailand, Cambodia, Laos, Vietnam, Philippines, Malaysia and Singapore.

    6 Month Shot on iPhone video https://youtu.be/wrsw9wpBThQ

  • Product Designer - Contract



    Sep 2017 - Dec 2017

    Working in the product team to lead the design, prototyping and validation of a variety of new features on Kalo’s web app, whilst adaptively working on other prioritised developments such as assessing key workflows of their primary personas and supporting the team towards their Series B funding.

  • Product Designer - Contract

    Hive (Smart Home IOT)


    Mar 2017 - Sep 2017

    Working in a multidisciplinary team, I worked to help progress the Product Design of Hive’s iOS, Android and Web lifestyle app. Whilst being responsible for designing various areas of the user experience, I also kickstarted a UX plan with the team, which included conceptualising a new IA prioritised in hierarchy by user needs, optimising core parts of the UX and prototyping for validation.

  • Product Designer - Contract



    Jul 2016 - Dec 2016

    Working in a talented multidisciplinary team, I was responsible for assisting the progress of Farfetch's iOS and Android app design, working on various product features and providing design critique.

  • Lead Product Designer - Contract


    Milton Keynes

    May 2016 - Jun 2016

    Working in a small but talented team to conceptualise and design an app based MVP for an International high fashion retailer (Confidential).

  • Product Designer - Contract


    Milton Keynes / London

    Jan 2015 - Apr 2016

    Leading the Product design alongside another talented designer, i worked on various large scale projects including a complete re-design of Santander's iOS and Android banking app, conceptualising, designing and launching a new banking insight product called Spendlytics and prototyping new banking functionality using blockchain.

  • Digital Designer


    Milton Keynes

    2012 - 2014

    A key designer for one of the UK's dominant multi-channel home and garden lifestyle retailers, inside the eCommerce team of the marketing function. I worked across various projects from web design to helping Homebase launch their first app.

  • Web & Branding Designer

    The Brand

    Milton Keynes

    2010 - 2012

    A small branding consultancy, specialising in brand identity and website design for small to medium sized clients.


  • UX Design
  • UI Design
  • Service design
  • User Research - Generative and evaluative
  • Prototyping for validation
  • Stakeholder management
  • Building user models
  • Co-ideation
  • Workshops, guiding teams for creative collaboration
  • Mentoring
  • Analytics
  • Information architecture analysis