32266 avatar

Jonathan Ruiz

Senior Product Designer

San Mateo, CA

I am a designer focusing on interactive user experiences, design systems and branding. My goal is to envision how people experience products and bring that vision to life by collaborating cross-functionally to create user-centered, intuitive, and accessible products. I also like to spend time thinking about ways to create a healthy and inclusive team culture. ‍ Born in Bogota, Colombia and raised in sunny South Florida, I moved to San Francisco in 2015 and fell in love with the West Coast. When I am not designing or doing an online tutorial, you can find me jamming to my electric bass or doing something outdoors with my wife and son. I'm always down to have an interesting conversation. Let's chat.


  • Senior Product Designer (Design Systems)


    San Francisco, CA

    Nov 2019 - Present

    + Partner with cross-functional teams in product management, engineering, user research, tech writers and others to build, grow and evolve DocuSign's Design System

    + Collaborate with colleagues to create 30+ comprehensive component specs for the development team to use for implementation and maintenance in Storybook

    + Advocate, promote and consult for other teams while helping product designers think more systematically when creating designs

    + Cooperated with Community guild members to showcase our Product Experience team’s culture through initiatives such as the PX Multiverse Mini Conference and PX Hispanics, among others

    + Partnered with research team to lead and facilitate a research study with a group of feature designers and developers that included sending out a survey, 16+ user interviews and a workshop. Subsequently after synthesizing the data, shared the results with the team to help us make better informed decisions

    + Proactively led the the initiative of organizing and compiling a central location (PRD in Confluence) for all Design Systems related material so that we could better communicate outward and facilitate questions more efficiently

    + During the initial Design System definition phase, I spearheaded the creation and maintenance of a well-defined workflow in Jira to help the team better understand the scope, reviewers, status, and the definition of ‘done’ at each step. This also provided visibility to all cross-functional partners and stakeholders in the organization

  • Senior Product Designer

    GLINT (Acquired by LinkedIn)

    Redwood City, CA

    Jul 2018 - Aug 2019

    + Teamed up with the Head of Design and colleague to develop, foster and evangelize a design culture at Glint.

    + Collaborated cross-functionally with Product, Engineering and Marketing teams to develop and launch various features that enhanced Glint’s manager capabilities such as: Manager Concierge, Strength and Opportunities and Email notifications/reminders.

    + Worked on the foundational building blocks to create a unified product and get us closer to the vision of a people success platform. This work included projects such as: Unified Navigation, Unified Login, Unified Report’s Page, and Goal + Action Plan Integration.

    + Created and maintained Glint's UI Web Kit that included improved components such as a new icon library, refined color palettes and better UI patterns. This allowed the team to have an easily accessible source of truth and design features more consistently and efficiently.

    + Worked on both Android and iOS applications to improve the native experience for our users. Particularly, I delivered an Android style guide to provide guidance and alignment with developers.

    + Maintained a high level of positivity and collaboration with other teams such as Marketing, Customer Success and People Science by supporting them with screens, presentation decks and other design related requests.

  • Product Designer

    Shazam (Acquired by Apple)

    Redwood City, CA

    Jun 2017 - Jun 2018

    + Led the 'TV Tentpole' redesign and worked cross-functionally with teams to reimagine a new, simple and more intuitive user experience for users who Shazam music while watching TV and awards shows.

    + Worked with team to evolve the Shazam For Artists platform by applying user feedback to design feature-level solutions that improved usability on mobile, tablet and desktop. Helped create all marketing efforts which included: presentations, social media templates and email notification campaigns.

    + Spearheaded the maintenance and development of Shazam's iOS and web design UI Kit systems.

    + Devised the creation of a new internal social tool to help the Social Media Marketing team create assets on the fly without any assistance from the design team.

    + Collaborated with the Product Lead, Head of Design and developers on the new track page to ideate innovative and efficient ways to improve the overall user experience by analyzing and understanding key user data.

  • Senior Visual Designer


    Redwood City, CA

    Apr 2015 - Jun 2017

    + Collaborated with Head of Design and colleagues to conceptualize, design and build amazing interactive experiences, while helping define and improve Shazam’s global brand.

    + Managed all aspects of brand marketing-driven creative assets to ensure the work from various internal teams met brand standards and project timelines.

    + Provided design mentorship to colleagues and new hires by guiding their design-perspective and ensuring the delivery of strategically sound and pixel-perfect designs.

    + Collaborated with project managers and developers (in various offices) on projects such as the relaunch of Shazam.com, Shazam For Artists, Shazam Artist Dashboard, Shazam Music Insights, Shazam AR World by directing them through the implementation of responsive design, providing specs and assets.

  • Art Director

    Sun Broadcast Group (Acquired by Gen Media Partners)

    Boca Raton, FL

    Jun 2011 - Apr 2015

    + Created and evolved all visual brand language for web, print and internal tools.

    + Effectively managed freelance and in-house designers while maintaining and delivering on personal workload. Set priorities and drove projects to timely completion.

    + Worked with marketing, affiliate, and digital departments to develop innovative design solutions.

    + Hired, trained and provided creative direction.

    + Efficiently communicated and negotiated with third-party vendors.

  • Designer

    Jruiz Design

    San Mateo, CA

    Apr 2015 - Present

    Contract and freelance work for various companies.

  • Graphic Designer

    Metro Signs

    Hollywood, FL

    Jul 2009 - May 2011

    + Designed and produced logos, posters, vinyl wraps, banners, advertisements, brochures, newsletters, and flyers.

    + Learned various production processes and techniques.


  • General Assembly

    Certificate, Javascript Development

    2021 - 2021

  • Rosenfeld Media

    Designing for Design Systems Certificate

    2020 - 2020

  • General Assembly

    UX Design Certificate, User Experience Design

    2016 - 2016

  • Florida International University

    Bachelor's Degree, Advertising

    2011 - 2013

  • Broward College

    Associate's Degree, Graphic Design

    2007 - 2010


  • UX/UI Design
  • Systems Thinking
  • Wireframing
  • Prototyping
  • User Testing
  • Competitive Analysis
  • Visual Design
  • Branding/Identity
  • Art Direction
  • Javascript
  • HTML
  • CSS
  • Git/GitHub