28295 avatar

Jeff King

Product Designer


I'm a freelance product designer specialising in native apps. Having worked in agencies, small startups and a well established global tech company I believe I have an array of knowledge, passion and a decent sense of humour 👌 that I can bring to any product team and project. I love taking on a challenge and I always aspire to create solutions that benefit the end users and not just the brand. When I'm not designing you'll most likely to find me cooking, travelling, DJing, snowboarding or watching Welsh rugby.

  • Email Jeffjeff@jeffking.co.uk
  • 07870 459 927
  • More Info


  • Lead Product Designer



    Jul 2018 - Present

    Currently working with the talented startup Thread to help design and create their first iOS app.

  • Product Designer


    London, UK

    Nov 2017 - Jul 2018

    I have been focusing on creating and implementing a product framework for notifications and messaging across the digital products at Farfetch. This is part of a larger project that aims to build solid brand foundations and rethink the current strategy from the product design perspective.

  • Senior Product Designer



    Apr 2017 - Present

    I was brought into Hive to help the UX design team implement consistency across the design of their apps. I put in place a design system complete with an online pattern library and style guide to alleviate the problems they had encountered in the past.

    I also championed an end to end UX evaluation of the apps to see where we could improve in the short and long term, focusing on the user’s needs rather than simply the business needs.

  • Senior Product Designer



    Dec 2014 - Jan 2017

    While at Shazam I was responsible for designing the user experience to 300 million active users for the globally known app.

    During my time here I designed multiple new sections of the app - the Discover experience, the Playlists feature and Visual Shazam to name but a few - as well as having helped redesign the core offering of the app, Shazam's magical recognition.

  • UX & UI Designer

    City Index


    Mar 2014 - Dec 2014

    Working as part of a 2 person design team I owned the app side of the trading platform. Whilst here I owned the redesign of the mobile and the tablet apps.

  • Lead Designer

    Sportsmate Mobile

    Melbourne, Australia

    Mar 2012 - Feb 2014

    Sole designer in an app startup that delivers up to date sports scores, stats, and news across a suite of award winning apps to over 4 millions users, responsible for every aspect of design across 15 apps.

  • UX & UI Designer


    Bristol, UK

    Apr 2010 - Mar 2012

    I worked in the design team at one of the first app agencies in Europe, creating B2B & B2C apps with blue chip, gambling and financial clients.

  • Junior Designer


    Bath, UK

    Jun 2008 - Jan 2010

    A small firm specialising in branding and web design for largely smaller and medium sized clients.


  • University of Wales Institute Cardiff

    BA Hons Graphic Communication

    2005 - 2008

  • City of Bristol College

    HNC Graphic Design

    2003 - 2005


  • The Best Apps of 2013

    Google Play Store - Australia

    Dec 2013

    Aussie Rules Live for Android won one of "The Best Apps of 2013" award in the Australian Play Store.


  • Digital product design
  • Information Architecture
  • Wireframing
  • UX Design
  • Prototyping
  • Animation
  • UI Design
  • User Testing