James Hunter Carter

Award-Winning Content Creator / Full-Stack Marketer

After spending more than a decade working for the pop-culture gods (J.J. Abrams, Steven Spielberg, etc) I'm focusing on combining my expertise in marketing, psychology, and tech to shift the public discourse and empower individuals to positively impact the world. Member of the Motion Picture Editors Guild since 2007.⠀Website: https://www.jameshuntercarter.com

Experience

  • Netflix

    Consultant

    Consultant

    Netflix

    2020 - Present

    Consultant

    I consult and produce various types of audio-video materials for multiple Netflix-owned projects. This includes everything from pitch videos (before a project is funded) to feature film editorial, to trailers. More info available upon request.

  • Mythic AI, Inc

    Founder

    Founder

    Mythic AI, Inc

    Los Angeles, CA

    Jul 2017 - Dec 2019

    Founder

    In 2017 I founded Mythic AI, a boutique consultancy specializing in generating insights about the collective unconscious from content on the web. After two years of working with brands such as Legendary Entertainment and Warner Brothers Entertainment, I received a lucrative offer to buy my domain name from another AI-based startup, accepted the offer, and reincorporated under a new name, while keeping my clients.

  • Self Employed

    Freelance Video Producer

    Freelance Video Producer

    Self Employed

    May 2014 - Jun 2017

    Freelance Video Producer

    I produced marketing materials for many of the world's leading entertainment brands. Eventually I expanded my operation to include consulting and incorporated as Mythic AI, so that I could hire additional staff. During this time I worked with many of Hollywood's most successful directors.

  • The Ant Farm

    Freelance Video Editor

    Freelance Video Editor

    The Ant Farm

    Los Angeles, CA

    Jun 2017 - Dec 2017

    Freelance Video Editor

    I created high-end advertising materials and feature film editorial for major motion pictures such as Transformers: The Last Knight and Ghost In The Shel.

  • Transit, LLC

    Creative

    Creative

    Transit, LLC

    Santa Monica, CA

    Oct 2009 - Apr 2013

    Creative

    Created TV spots, trailers, and viral content for high-profile films and video games. Also oversaw the creation of proprietary software systems.

  • Aspect Ratio, Inc

    Creative

    Creative

    Aspect Ratio, Inc

    Hollywood, CA

    Jun 2007 - Oct 2009

    Creative

    Created TV spots, trailers, and viral content for high-profile films and video games. Also oversaw the creation of proprietary software systems.

Awards

  • CLIO Award

    The Hollywood Reporter / CLIO

    Nov 2016

    The Hollywood Reporter / CLIO

    My teaser for The Lego Batman Movie won a Golden CLIO in 2016.

    https://clios.com/entertainment/winner/theatrical-teaser/the-lego-batman-movie/teaser-1-13936

  • Golden Trailer Award

    Golden Trailer Awards

    Jun 2016

    Golden Trailer Awards

    My trailer for Edge of Tomorrow (aka, Live Die Repeat) was nominated for Best Action TV Spot at Golden Trailer Awards 2016.

    https://issuu.com/goldentr/docs/gta16_program_web

  • Golden Trailer Award

    Golden Trailer Awards

    Jul 2014

    Golden Trailer Awards

    My trailer for Star Trek Into Darkness was nominated for Best Action Trailer in 2014.

    https://issuu.com/goldentr/docs/gta15_program_web

  • Key Art Award

    The Hollywood Reporter

    Oct 2013

    The Hollywood Reporter

    My teaser for The Lego Movie won a Key Art Award in 2013 for Best Copywriting.

    http://beintransit.com/news/601/transit-wins-gold-at-2013-key-art-awards

  • Finalist

    The Hollywood Reporter

    Jun 2011

    The Hollywood Reporter

    My viral ad for the feature film Limitless was a Key Art Award Finalist in 2011. My concept to sell the film on the basis of its imaginary miracle drug became the center of the entire campaign.

    https://collider.com/bradley-cooper-limitless-viral/

Projects

  • Borat 2

    Amazon

    Amazon

    I worked directly with Sacha Baron Cohen to produce a 10-minute trailer which was used to shop the movie around to various potential buyers. Ultimately it was sold to Amazon for $80 million and became the #1 movie on their platform, the #1 movie during the weeks surrounding the election, and the #1 most-streamed movie of 2020, surpassing even Disney's "Mulan".

  • Pokémon Detective Pikachu

    Warner Bros / Legendary / Pokémon Company

    Warner Bros / Legendary / Pokémon Company

    Pokémon is the most lucrative entertainment brand in the world (over $100 billion grossed since 1996), so perhaps it's no surprise that when I came aboard this project, I ended up acting as a consultant and liason between multiple corporate entities (above), studio executives, and key creatives to contribute story, music, visual effects, and marketing materials. This included creating social content designed to reach specific demographics in various territories around the world. I also produced a promo which featured custom animation provided by the Academy Award winning animation studio, MPC. Before the film was even released, Detective Pikachu became one of the breakout memes of 2019, and the teaser-trailer I produced became one of the most popular of 2019 - surpassing even the teaser-trailer for the final Star Wars film in YouTube views - a goal I had set for myself a year earlier. Ultimately the film grossed over $433 million. Pokémon is the world's #1 entertainment brand and Pikachu is the world's #1 most-recognizable character. I grew up with Pokémon and Pikachu, so I was thrilled to play a role in bringing him to life.

  • The LEGO Movie Franchise

    Warner Bros / LEGO

    Warner Bros / LEGO

    I created the first pieces of advertising that introduced the world to The LEGO Movie and The LEGO Batman Movie. The LEGO Movie teaser was such an overwhelming success, that Warner Bros. greenlit three additional films, launching an entire franchise that ultimately generated over $1 billion dollars. The Advertising website/magazine Ad Age called it the "best of the decade." LEGO is the world's #1 toy brand.

  • PlatformKit

    Startup

    Startup

    PlatformKit is a company I developed and founded during quarantine. It has two core offerings: an open-source software framework designed specifically for the needs of startups, (content marketing, analytics, subscriptions, etc), and a content platform which features training on e-commerce, software development, and marketing. The software is completely free. The goal is to enable premium content as a new monetization model for open-source projects.

  • Pop Culture Alchemy

    E-Commerce

    E-Commerce

    Years ago I began a practice of creating a t-shirt for each new chapter of my life, by combining a quote from pop-culture with a powerful image. After many people asked me for the shirts, I decided to release them publicly, so I connected a Print-On-Demand fulfillment center to my Etsy account and launched this e-commerce project so I can share the magic with others.

  • The Hero's Journey

    Original TV Series

    Original TV Series

    I am currently developing an original television series inspired by the works of Joseph Campbell, Carl Jung, and other great thinkers, for release on a major streaming service.

Skills

  • MARKETING SKILLS
  • Marketing Automation
  • Landing Page Design
  • Content Marketing
  • Copy Writing
  • A/B Testing
  • Branding
  • -
  • MEDIA SKILLS
  • 4K Video Production
  • Post-Production (Adobe / Avid)
  • Graphic Design (Illustrator, Sketch, etc)
  • -
  • TECHNICAL SKILLS
  • Full-Stack Web Development
  • HTML 5, CSS, Javascript, Node, Vue, Serverless
  • Artificial Intelligence / Machine Learning