James Hunter Carter

I worked directly with Sacha Baron Cohen to produce a 10-minute trailer which was used to shop the movie around to various potential buyers. Ultimately it was sold to Amazon for $80 million and became the #1 movie on their platform, the #1 movie during the weeks surrounding the election, and the #1 most-streamed movie of 2020, surpassing even Disney's "Mulan".

Pokémon is the most lucrative entertainment brand in the world (over $100 billion grossed since 1996), so perhaps it's no surprise that when I came aboard this project, I ended up acting as a consultant and liason between multiple corporate entities (above), studio executives, and key creatives to contribute story, music, visual effects, and marketing materials. This included creating social content designed to reach specific demographics in various territories around the world. I also produced a promo which featured custom animation provided by the Academy Award winning animation studio, MPC. Before the film was even released, Detective Pikachu became one of the breakout memes of 2019, and the teaser-trailer I produced became one of the most popular of 2019 - surpassing even the teaser-trailer for the final Star Wars film in YouTube views - a goal I had set for myself a year earlier. Ultimately the film grossed over $433 million. Pokémon is the world's #1 entertainment brand and Pikachu is the world's #1 most-recognizable character. I grew up with Pokémon and Pikachu, so I was thrilled to play a role in bringing him to life.

I created the first pieces of advertising that introduced the world to The LEGO Movie and The LEGO Batman Movie. The LEGO Movie teaser was such an overwhelming success, that Warner Bros. greenlit three additional films, launching an entire franchise that ultimately generated over $1 billion dollars. The Advertising website/magazine Ad Age called it the "best of the decade." LEGO is the world's #1 toy brand.

PlatformKit is a company I developed and founded during quarantine. It has two core offerings: an open-source software framework designed specifically for the needs of startups, (content marketing, analytics, subscriptions, etc), and a content platform which features training on e-commerce, software development, and marketing. The software is completely free. The goal is to enable premium content as a new monetization model for open-source projects.

Years ago I began a practice of creating a t-shirt for each new chapter of my life, by combining a quote from pop-culture with a powerful image. After many people asked me for the shirts, I decided to release them publicly, so I connected a Print-On-Demand fulfillment center to my Etsy account and launched this e-commerce project so I can share the magic with others.

I am currently developing an original television series inspired by the works of Joseph Campbell, Carl Jung, and other great thinkers, for release on a major streaming service.