Iñaki Serna

Highlights:

• Designing solutions like ‘Badi Pro’ for B2C users at Badi’s Web App with the result of 500 listings more per month inside the marketplace.

• Improving conversion rates around 40% with solutions like 'Badi Plus' for C2C users at Badi’s Web App and mobile.

• Improving conversion rates by adding an extra 8% to existing solutions like ‘Boosting’ for B2C and C2C users.

Highlights:

• Mentoring and giving career advice to young professionals.

Highlights:

• Leading the product discovery and research of the fleet digitalisation project (MVP) at Europcar between Jan 2019 and May 2021.

• Organising and co-creating workshops with stakeholders, business and product to shape the vision of the fleet digitalisation project at Europcar between Jan 2019 and May 2021.

• Crafting the vision and designing as an individual contributor of the Europcar SaaS for digital fleet and digital stations between 2019 at 2021 in Spain, France, UK and other European countries.

• Designing SaaS solutions for internal users at Europcar that helped to digitalise their fleet in Europe and improved relevant metrics like reducing time on tasks and reducing cost per rental for the business.

Highlights:

• Crafting the vision and designing as an individual contributor for the Brunel App for Drivers (Ride-hailing vertical).

• Crafting the vision and designing as an individual contributor for the Brunel Web App for passengers (Ride-hailing vertical).

• Organising different user testing sessions, shadowing and benchmarking (Ride-hailing vertical).

• Contributing to the design system shared with Ubeeqo.

Highlights:

• Developing UI concepts for “monetise department” with the aim of providing a pleasant experience. Eg. (product picker - offers section)

• Designing solutions for 6M users on Android, iOS & WebApp. Eg (filtering feature).

• Improving conversion rates in existing designs base on data.

• Designing different areas of the current iOS app such as Coaching.

Highlights:

• Design and standardise different modals and dialogs for the IOS App. Check attached file.


• Creating visual elements such as banners, promotional print ads, email marketing assets and product images inside of the app.

• Working on workshops by using “mind maps” and “user personas” in order to plan the product strategy for the following year.

Highlights:

• Conceptualising and help design interfaces for the product app.

• Creating app prototypes that include physical, interface, and flow models.

• Designing mock ups for website layout and created final web assets.

Highlights:

• Developing graphics and layouts for product illustrations, company logos, and marketing materials (social media content and newsletter layout) according with the brand.

• Creating style guides, concept art, and maintained a consistent visual direction for the brand.

• Designing visual mock-ups and prototypes from wireframes and delivered final design production-ready assets for development.

Highlights:

• Writing online content for different brands such as Viajes Hispania.

• Elaboration of creative ideas and social media management for the brand J’ Hayver.