Iñaki Serna

Product and Senior UI / UX Designer

Barcelona, Spain

Designer with experience designing intuitive layouts from concept to implementation across multiple platforms and adapting brand guidelines to requirements. Available for remote freelance work. https://www.inakiserna.com

  • Email Iñakii.sernacarro@gmail.com
  • +34 611 083 378 | +44 77 16021801
  • More Info


  • Senior product designer



    Jan 2019 - Present

    - Coordinating design projects (design system and BO) between different squads and providing guidance to the designers of each squad.
    - Car sharing operations and finance.
    - Car rental (Europcar).
    - Design systems.

  • Mid UI / UX designer



    Jun 2018 - Jan 2019

    Ubeeqo is the digital hub of Europcar based in Barcelona. Some projects:

    - Ride hailing for drivers and riders.
    - Design systems.

  • UI Designer Junior



    Nov 2016 - May 2018


    • Developing UI concepts for “monetise department” with the aim of providing a pleasant experience. Eg. (product picker - offers section).

    • Designing solutions for 5M users on Android, iOS & WebApp. Eg (filtering feature).

    • Improving conversion rates in existing designs base on data.

    • Designing different areas of the current iOS app such as Coaching.

    • Refining UI and providing the best visual layout with the aim of engaging the users.

    • Creating different visual design solutions for the one:many event (for more than 200 assistants).

    • Working on different iconography and helping to define the style of it.

    • Maintaining design files on zeplin & abstract and creating different ‘pipelines´on sketch.

  • UI Designer Intern

    Yoyo Wallet


    Sep 2016 - Oct 2016


    • Design and standardise different modals and dialogs for the IOS App. Check attached file.

    • Creating visual elements such as banners, promotional print ads, email marketing assets and product images inside of the app.
    • Working on workshops by using “mind maps” and “user personas” in order to plan the product strategy for the following year.

  • UI Design Intern

    Kurv Guitar


    Nov 2015 - Apr 2016


    • Conceptualizing and help design interfaces for the product app.
    • Creating app prototypes that include physical, interface, and flow models.
    • Designing mock ups for website layout and created final web assets.
    • Designing the visual elements and produced marketing assets (Kickstarter’s campaign).
    • Working with creative directors to develop design solutions.

  • Art director & UI designer

    chaYkra Yoga Fashion Wear


    May 2015 - Nov 2015


    • Developing graphics and layouts for product illustrations, company logos, and marketing materials (social media content and newsletter layout) according with the brand.
    • Creating style guides, concept art, and maintained a consistent visual direction for the brand.
    • Designing visual mock-ups and prototypes from wireframes and delivered final design production-ready assets for development.
    • Attending meetings to ensure the criteria of the client.
    • Contributing in creative ideation and brainstorm meetings.
    • Ensuring all brand standards are executed across all digital channels.

  • Creative Intern

    Imaginarte (Integrated agency)

    Alicante, Spain

    Jun 2013 - Nov 2013

    • Writing online content for different brands such as Viajes Hispania.
    • Elaboration of creative ideas and social media management for the brand J’ Hayver.


  • DesignLab

    UX & UI Academy

    2016 - 2017

    Research, UX, User testing, Wireframing, prototyping, UI design & Visual.

  • The College of Everything


    2013 - 2013

  • University of Alicante

    BA in Advertising and Public Relations

    2009 - 2014



  • Designcalendar.io

    Currently working as a collaborator.

  • Co-founder at Destinago


    DestinaGo is a global tours & activities search site, a place where travellers get inspired to plan and book directly from tens of thousands of attractions options at the best prices.




    • Responsible for all design and graphic production projects

    - Accomplishments:

    • 1000 views per video/week and increasing.


  • Outbox

    Creativity and Innovation Event at the Faculty of Advertisement at the University of Alicante directed at students and professionals of the sector. 15 lectures gave them their views about it. More than 400 people attended the event.


  • Photoshop
  • Sketch
  • Wireframming
  • Prototyping
  • UI
  • UX
  • Illustration
  • Final Cut
  • Keynote
  • Indesign
  • Branding