Lead Product Designer
Dec 2018 - Present
Lead Product Designer (Mobile)
Sep 2017 - Dec 2018
I led the redesign of the OpenTable iOS app home screen and shipped other features based on A/B testing, user research and business needs.
User rating: 4.9 stars (App Store)
UX Design Lead
2015 - 2017
I worked on projects that helped grow this leading image editing app and creative community from 65 million users when I joined to over 100 million worldwide. As the first and most senior designer reporting to the UX director in the SF office, I helped grow the UX team from 5 to almost 30, evangelizing the latest prototyping, research and design tools.
User Ratings: 4.1 stars (App Store) • 4.5 (Google Play)
2013 - 2015
I redesigned the iOS/Android apps and website as part of a relaunch of the entire service, contributing to user growth from 6 million in 2013 to over 10 million in 2015. The design language established remains in place today, creating a lasting foundation for new features.
User Ratings: 4.7 stars (App Store) • 4.4 (Google Play)
Senior UX Designer
2011 - 2012
As lead designer for the uTorrent/BitTorrent apps, which at the time had over 250 million users, I designed the company’s first paid, freemium subscription product uTorrent Plus (now uTorrent Pro).
UI / Graphic Designer
2010 - 2011
I was lead designer for their automotive GPS unit interface and Siri competitor Evie, interaction designer on the five-person design team that relaunched their turn-by-turn GPS navigation app on iOS/Android, and product designer for their mileage tracking feature.
2008 - 2009
I joined this mobile marketing agency to lead all creative initiatives, where client work involved designing and developing early-gen mobile websites and apps for consumer brands in a variety of industries, including the first HR Block and Urban Outfitters mobile websites.
2005 - 2007
I started out my career in aviation, where I got my first experience doing graphic and web design for an international, all-business-class airline connecting points in the US to London.
B.S. in Technology
2002 - 2004
Certificate of Achievement in Design
2007 - 2008
2000 - 2002
I designed both the user and provider interfaces for an app providing affordable 1:1 personal diet coaching from top nutrition experts. The app retains its original UI/UX whose product design was informed using the Design Sprint framework I learned at Google Ventures.
Twist and Shout, Inc.
I joined as the first designer in a three person design team for an iOS and Android app that messaged users’ pre-determined contacts of their location and estimated time of arrival in real-time.
- User Experience
- Product Design
- Mobile Apps
- Prototyping (Principle)
- User Research
- Web Design (HTML & CSS)
- Email Hasshasslunsford@gmail.com
- (650) 576-8498
- West Oakland, CA