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Andres Montaño

Manager, Design, Marketing & Ad Creative, Hulu

Los Angeles

A designer and manager who’s guided by a combination of heightened empathy, a hunger of data and efficiency, a super friendly personality, with pretty damn good eye for design and taste for style. I specialize in UX, front end web, interactive design, as well as have deep experience in brand and content marketing. I have a passion for building value in my team. Whatever team I’m on, it’s important that we’re efficient, we’re trusted, and we’re seen as strategic partners.

  • Email Andresand.montano@gmail.com
  • (415) 539-8877
  • More Info

Experience

  • Manager, Design, Brand Marketing & Ad Creative

    Hulu

    Santa Monica

    Jan 2013 - Present

    · Concept, Wireframe, art direct, and manage the specs of new ad innovations.
    · Creative Direct all interactive advertising from RFP pitches through post-sale development and execution.
    · Motivate a team of awesome designers to think bigger, move quicker, and design smarter.
    · Design lead for efforts in brand, content, original marketing, event design (including 3 multi-million dollar Digital Newfront events).
    · Build strategic and creative value by collaborating with Product, UX design, Subscriber Acquisition/Retention, Email Marketing, Advertising, Content Marketing, and Social Media.
    · Specific examples: Managed Hulu Advertising Site - From initial business requirements (BRD), through wireframing, designing, to development and maintenance (including blog and newsletter email).
    · First Mobile Interactive product - Build user flows, wireframes and thorough back-end Ad Ops trafficking tools requirements.

  • Lead UX Designer, Senior Art Director

    EQAL

    North Hollywood, CA

    Jan 2012 - Jan 2013

    · Design and development for client sites that included Jennifer Lopez, Clorox, Effie Winning Kraft’s Philadelphia Cream Cheese, Effie Winning Walk With Walgreens, Paul Oakenfold, Stan Lee, and more.
    · UX focused on building sites that drove membership conversions. Used analytics and heat-mapping tools to optimize and analyze performance.
    · Develop UX criteria, wireframes, and specs for new features for our proprietary CMS. ie: "Recipe creation+sharing" "photo galleries" "video galleries", etc.
    · Partnered with a large content editorial team to build content strategies for all clients.

  • Senior Web Designer

    EQAL

    North Hollywood, CA

    Jun 2011 - Jan 2012

  • Manager, E-Commerce Design + Production

    Minted

    San Francisco

    Dec 2008 - Jul 2011

    · Managed the launch of all product sku’s w/ core team of 7 designers and content data managers in off-season, up to 16 during peak season.
    · Was in the first 15 employees when I started. Very lean start-up culture that grew 4x by the time I left.
    · Helped shaped much of the current e-commerce UX, and wrote business requirements and specs for internal product (sku) launch tools.
    · Managed the received design files from winning community members, converting them into interactive, customizable products.

Education

  • General Assembly

    User Experience Design

    2015 - 2015

  • San Francisco State University

    BFA, Printmaking and Conceptual Art w/ Technology

    2001 - 2006

    · President of the Printmaking Guild at SFSU, 2006

Awards

Skills

  • Practice and believe user-centered design principals
  • Expert Knowledge of full Adobe CC Suite, Sketch as well as InVision, Axure, Omnigraffle, Keynote
  • Ability to take wireframes from concept to completion
  • History of successfully incorporating biz-req’s in both flat and interactive design
  • Finding new ways to collaborate within my team as well as other partners and departments